Cannabis Brand Specialist
SKILLS
Creation
Name & Identity
Logo & Aesthetic
Package Design
Package Sourcing
Management
Marketing Plan
Launch Events
Activations
Merchandise
Content
Marketing Tools
Web Design
Photography
Social Media
BRAND EXPERIENCE
Tropical Indoor Cannabis brand with multiple SKU's and bright aesthetic. This was created as a fun alterative to a lot of the serious male dominated brands out there.
Retail Accounts
HyperWolf, Ashe, SpeedyWeedy
SKU Line Creation
ROLES
Creation
Name & Identity
Logo & Brand Guide
SKU Line
Package Design
Package Sourcing
Packing Procedures
Management
Marketing Plan
Retail Outreach
Launch Events
Store Activations
PAD's
Merchandise
Content
Marketing Materials
Web Design
Product Photography
Directed Lifestyle Photography
Social Media Management
Retail Assets
Product Photography / Retail Assets
%20-%203_5g%20Mylar.png)
Retail Partner Launch Events
Merchandise & Branding
Brand Look & Feel
Uncle Paulie's Collab
To launch Foxy's DTC, we collaborated with the legendary sandwich shop Uncle Paulie's in LA/NY to create an exceptionally unique stoner breakfast combo. I personally designed all of these items, as well as the content for social media, web banners and emailers.
Merchandise
Sales Sheets
Web Banners
Social Media Content
Animated Videos
Print Marketing
Photo Editing
Packaging Design
Emailers
Lead Designer
STRAIN CARDS
These were created for the Hall of Flowers to educate people about our various strains. They were intentionally designed to appear aged, printed on textured cards, and placed inside plastic card holders. These cards were a huge success at the conference; everyone loved them, and they became a prominent talking point.
ROLES
NYC Styled Cannabis brand with multiple SKU's and brand collaborations, in & out of the Cannabis World.
Retail Accounts
Eaze, Amuse, Erba
CULTURE BOOKLET
This booklet was crafted for the coffee tables of brick-and-mortar retail stores. It served as an excellent gift for new accounts, consolidating a wealth of brand information in one convenient place. Armed with various artworks, photographs, and a text document, I brought the project to life, producing a tidy square booklet teaming with Cannabis culture.
ANIMATED ADS
These animated videos served to explain a walk through sales process at a new retailer, or advertise a special promo deal.
Retail Accounts
Ashe, Westclinik, Haven, Evergreen
Indoor Cannabis brand with multiple SKU's and a sleeker & darker aesthetic. This was designed to be an affordable yet high potency and quality brand.
Management
Marketing Plan
Retail Outreach
Launch Events
Store Activations
PAD's
Merchandise
Creation
Name & Identity
Logo & Brand Guide
SKU Line
Package Design
Package Sourcing
Packing Procedures
ROLES
Content
Marketing Materials
Web Design
Product Photography
Directed Lifestyle Photography
Social Media Management
Retail Assets
Product Photography / Retail Assets
Ashe Launch feat. Marques Wyatt
Brand Look & Feel
Vape & Budget Flower brand with a focus on Terpene Profiles. This established brand had collaborations with industry giants like G-Pen.
Retail Accounts
Eaze, Amuse
ROLES
Lead Creative
Sales Sheets
Social Media Content
Print Marketing
Photo Editing
Packaging Design
Emailers
Graphic Design & Photography Direction
Lead Creative
Sales Sheets
Social Media Content
Print Marketing
Photo Editing
Emailers
ROLES
Live Resin Vape brand with a focus on Terpene Profiles. This brand had a more nature friendly feel, with a fairly bohemian vibe.
Retail Accounts
Eaze, Amuse
Graphic Design & Photography Direction
